Friday 23 March 2012

Managing Your Online Reputation

In the world of social media and networking, like it or not, reputation is important. Your reputation is built overtime as you continue to communicate with people. What is your reputation? Well, it is the perceptions, beliefs and opinions that someone generates about a business, a place or an individual. According to Reputation Institute, a company's reputation is " the trust, admiration, good feeling and overall esteem that observers have for a company."

Having said this remember the existence of social media and the internet has transformed the world into a global village, eliminating previous boundaries that existed with communication. Today, a person in China or Greece can be reached very quickly. They're just a button away, in some instances.

Whatever, you put out there in cyberspace can have a serious impact on you or the organization you represent.When you choose to use Facebook as tool to connect with friends, you are not solely representing yourself.

Gone are those days......

In the eyes of the public, you will be seen based on the varying positions you occupy such as a student, employee, mentor, husband, wife, manager, neighbor, church sister or brother. This is why you should think carefully and consider your audiences when posting photos, tweeting, emailing etc. The photos you upload speak for themselves, as the saying goes, a picture can say a thousand words and can have devastating effects if it is perceived negatively.

Reputation ought to be taken very seriously, especially if you want to be marketable, or build your consumer base with customers that trust you, in the business context. An organization's corporate image is so important that companies are investing in agencies that can assess potential employees based on what they place online, for example on Facebook. Here's some recommendations that can assist you in managing you online reputation:

1. Be careful and exercise due wisdom when placing information online.

2. Check your social network profiles regularly. There are mean persons out there. Look out for scams and frauds, especially on Facebook.

3. Choose your friends wisely. The saying "show me your friends and I'll tell you who you are" hold some deep profound truths. Persons tend to judge you based on the friends you keep, so be mindful of those friends who like to express how they feel by posting obscene words on your profile page or by tweeting it to you.

4. Whoever you are representing, ensure you represent them well, by always being respectful and ethical in your online and offline behavior.

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